Role: Creative Fellow
The content below was created for Clyde Group and client accounts. As a fellow, I played a crucial part in supporting 10+ client accounts, as well as focusing on content, research, and creative tasks across the agency.
Overview
Clyde group advises major corporations, nonprofit and advocacy organizations, industry-defining associations, and household brands. Clyde Group addresses communications challenges to build and protect brands, engage stakeholders, activate customers, and navigate complex situations.
Sallie Mae
CSR Infographic
Goal:
The goal is to share the important results from Sallie Mae’s 2021 CSR Report with staffers, reporters, and investors in a more digestible format.
Solution:
A single-page infographic following Sallie Mae’s branding. Data points are environmental, social, and governmental aspects.
Social Media
Social Graphics: Sallie Mae has a brand guide that is easy to follow. Sallie Mae keeps it Simple, Informed, and Reassured. The guide covers how to style all their media platforms and when to use specific graphic elements and imagery.
All of Us | NIH
Booklet Covers
Goal:
Create six unique nutritional interchangeable illustrations for a booklet. Each represents a different audience to relate to the diversity within the community. All the book covers have the All of Us branding and style.
Solution:
It was a quick turnaround for all six illustrations. In order for all the deliverables to be submitted on time, we sourced the imagery by combing multiple illustrations together to create harmonious covers.
Researcher Symposium Logo
Goal:
The goal is to represent multiple programs associated with NIH | All of Us brand.
Solution:
A typography-based logo, that’s simple and straightforward, following the client's brand guidelines.
BMS
Ted Talk Slides
Goal:
Create visual aid to tell a story about why HE (health equity) is and why BMS (and audience) should care about social equity. Each visual represented a point in the speech.
Solution:
Create illustrations to represent Inclusion (left) and Access (right).
At Clyde Group, it was essential to pitch to new clients. The designers helped with the business proposals and visualizing the potential client's brand.
Stride
Proposal
Goal:
Create visual aid for a technology-based education company that would go beyond kindergarten - 12th-grade students but include college students and continual growth to learn a new skill.
Solution:
Create new branding to represent the "Always Learning" mindset.
The nature of the work is confidential. Please don't copy, steal, or share work viewed.
Thank you.